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Why Referrals Are Magic

Getting a referral from a client or business colleague is simply magic.

Any individual or organisation can self-promote their own ‘greatness’. We can always toot our own horns, so to speak. But, when someone else sings our praises on our behalf, it’s worth its weight in gold.

Referrals are the most powerful form of growing:


Receiving a referral can open doors and present wonderful opportunities for individuals and organisations alike. But before this can happen, there must be a high level of trust established.

When people refer a business, service or product, they need to be one hundred percent certain their recommendation is valid. Every time someone makes a referral, they essentially put their ‘neck’ on the line.

This means we should always be willing to give to others, and lend a helping hand, without expecting immediate results or favours in return.

Building a ‘bank’ of good deeds, without any expectation or attachment to the outcome, increases the likelihood of good deeds coming back to us in due course, by way of referrals, recommendations and endorsements. 

If we give genuinely and authentically, being the recipient of good deeds in the future becomes that much sweeter.

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